Macerich
Macerich is a real estate investment trust that owns and operates premier U.S. shopping centers and runs an in-house retail media network selling out-of-home advertising across those properties. Through its Brand Opportunities / Media Network, Macerich offers advertisers high-impact placements reaching shoppers at the point of purchase across 40+ shopping centers in major markets including New York, California, Arizona, Colorado, and Virginia.
Its place-based OOH inventory spans a wide range of formats: Digital Spectaculars (double-sided, rotating, audio-enabled large-format displays in high-traffic mall zones); a Digital Ad Panel Network of eye-level high-resolution screens across 20+ top centers that are programmable through DSPs and SSPs; MAC Connect HD kiosks with full-motion capability; single-sided backlit kiosks; large-format sky banners and interior signage; custom elements and wallscapes at architectural focal points; exterior street-level billboards at mall entrances; and static graphics on escalators and elevators. The network is marketed on its ability to engage shoppers when they are predisposed to make purchases, near the point of sale.
As both a landlord and media operator, Macerich monetizes its retail footprint as a national portfolio of digital and static place-based advertising assets rather than roadside or transit media.
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