Moove Media

Moove Media is a Singapore-based transit advertising specialist and the out-of-home media arm of transport operator ComfortDelGro. In operation since 2005, the company focuses on integrated transit media, offering advertisers access to buses, taxis, rail systems and interchange environments across Singapore, with additional activity in Australia. Its inventory places brand messages on the move, reaching commuters and pedestrians as they travel through the city on public and private transport.

In Singapore, Moove Media provides advertising on public buses and bus interchanges, rail lines including the North East Line, Downtown Line and light rail systems, and a fleet of taxis, alongside prime ambient sites reaching commuters across the island. The company was appointed by the national transport authority as the operator for advertising on public buses, terminals and interchanges, making it a central player in the country's transit media landscape for a multi-year concession period. Moove Media has also invested in digital and dynamic transit formats, launching smart digital billboards mounted on taxis and large-format digital screens on the exterior of double-deck buses, described as among the region's first such moving displays.

These innovations combine the reach of transit media with the flexibility and dynamic content capabilities of digital out-of-home. By concentrating on transport environments and leveraging its parent company's extensive fleet, Moove Media offers advertisers scale and mobility across Singapore's commuter network. The company positions itself as a leading specialist in integrated, increasingly digital transit out-of-home advertising.