Outdoor Media Group

Outdoor Media Group (OMG) is an out-of-home (OOH) media planning and buying agency headquartered in Jersey City, New Jersey, describing itself as part of the largest out-of-home media buying operation in North America and specializing in location-based media. The agency plans and buys across a full range of outdoor formats, including traditional billboards, transit, and street furniture, as well as digital out-of-home (DOOH), place-based media, cinema advertising, and fully customized experiential activations. OMG operates as a national company that harnesses local and regional market expertise through a network of roughly nineteen offices, allowing it to combine on-the-ground market knowledge with centralized planning and buying capabilities.

The agency emphasizes the integration of technology, data, and mobile across its media, merging market insights to help brands connect with consumers, optimize media investments, establish out-of-home attribution, and measure return on investment. Beyond planning and buying, OMG supports campaigns through production services, including its Outdoor Imaging (OI) printing division, which offers competitive pricing and fast turnaround to help keep media start dates reliable. By pairing broad geographic coverage with capabilities across classic and digital formats, experiential work, and measurement, Outdoor Media Group positions itself as a comprehensive out-of-home specialist for advertisers and agencies seeking coordinated, data-informed outdoor campaigns across the United States.

Its combination of scale, local presence, and in-house production is central to how the agency markets its services to national brands.