Talon

Talon is an independent, global out-of-home advertising agency that specializes exclusively in the OOH medium, acting as a buy-side media specialist for brands and their agencies. Founded in 2012 and headquartered in London, Talon has expanded internationally with offices across the UK, the United States, Canada, Ireland, Belgium, the Netherlands, the UAE, and Singapore, and its North American operation is anchored in New York with regional presence in markets including Atlanta and Chicago. The agency organizes its work around planning, programmatic, creativity, and effectiveness, combining OOH planning expertise with proprietary technology built specifically for the channel.

Central to its offering is Atlas, Talon's demand-side platform for programmatic digital out-of-home, which draws on audience and location data to plan, activate, and optimize campaigns across digital inventory. Talon pairs this data-led planning with creative strategy and measurement, aiming to connect physical-world advertising to measurable business outcomes. The company stresses its independence, meaning it is not tied to media-owner ownership, and its focus on innovation and integrated, technology-led OOH communications.

Talon has strengthened its programmatic capabilities through partnerships with supply-side and DOOH platforms and, in North America, through acquisition. For advertisers, Talon functions as a specialist OOH partner that handles strategy, planning, buying, programmatic activation, and effectiveness measurement across both classic and digital out-of-home formats in markets around the world, serving a broad roster of global brands.