Eye Indonesia

EYE Indonesia is an out-of-home media owner and the outdoor advertising division of the EMTEK Group, one of Indonesia's largest media conglomerates. Originally established in the 1990s and folded into EMTEK in 2016, the company offers advertisers a comprehensive range of outdoor solutions across the Indonesian market, with a strong presence in the capital, Jakarta. Its inventory spans classic billboards, LED videotron digital screens and sign branding, giving brands both large-format static and dynamic digital options in prime metropolitan locations. Beyond selling space, EYE Indonesia provides end-to-end support that reflects the specific demands of the local market.

The company helps clients develop advertising creative and, importantly, manages the advertising tax and permit process for OOH and DOOH placements, a significant administrative hurdle for brands running outdoor campaigns in Indonesia. This full-service posture lets advertisers hand off much of the operational complexity of getting a campaign live. Technology is a growing focus. EYE Indonesia adopted the Broadsign platform to modernize its digital offering, introducing capabilities such as share-of-voice buying, impression-based transactions and programmatic DOOH, moving the business toward the accountable, audience-led model seen in more mature markets.

The company describes itself as building a network of outdoor placements that resonate with audiences nationwide, combining traditional and programmatic media. With the backing of the EMTEK Group, established local expertise and a modernizing digital stack, EYE Indonesia serves as a substantial media owner connecting brands with consumers throughout Indonesia's outdoor advertising landscape.