Eletromidia

Eletromidia is Brazil's largest out-of-home media company, founded in 1993 and headquartered in Sao Paulo. Controlled by Grupo Globo, the company reaches approximately 60 million people each month across more than 90,000 contact points, including a digital inventory of around 70,000 screens that it describes as the largest in the country. Eletromidia operates across six main verticals: streets, buildings, shopping centres, airports, transportation and in-flight media, giving it one of the most diversified footprints in the Brazilian market.

Its street-level presence includes urban furniture, bus shelters and large-format displays, while its building networks reach captive audiences in corporate and residential elevators and lobbies. The company strengthened its leadership through the acquisitions of Elemidia, a specialist in indoor and elevator digital screens, and Otima, an urban furniture operator in Sao Paulo, consolidating its position across both digital and street-level segments. Eletromidia has led the digital transformation of Brazilian out-of-home and offers programmatic access to its inventory through integrations with global supply-side and demand-side platforms, enabling automated, data-driven campaign buying.

It provides advertisers with products such as self-service campaign tools, sustainability-focused shelter formats and high-impact digital solutions. Active in Brazil's largest metropolitan markets with presence across the vast majority of the national territory, Eletromidia serves national and international brands, agencies and media buyers. Its combination of scale, digital leadership and format diversity makes it the central media owner in Brazil's out-of-home industry.