Helloo

Helloo is a Brazilian digital out-of-home media company that operates a large network of screens in captive, high-dwell environments across the country. Its inventory of roughly 15,000 digital displays is concentrated in residential buildings and shopping malls, with screens placed in and around elevators and common areas that reach audiences during frequent daily journeys. The network spans more than 5,000 residential buildings and over 100 shopping centres across 20 Brazilian cities, generating hundreds of millions of monthly impressions.

Helloo positions itself as a media company built around consumer habits and trends, using data intelligence, audience segmentation and complementary media to create relevant connections between brands and their audiences. Its residential and mall placements offer advertisers access to specific neighbourhoods and consumer profiles, making the network well suited to targeted and hyperlocal campaigns as well as broad reach across major metropolitan areas. Helloo has expanded its programmatic capabilities through a partnership with a global digital out-of-home supply-side platform, opening its screens to domestic and international advertisers who can buy the inventory automatically alongside other markets worldwide.

The company's screens support dynamic, dayparted and data-triggered creative, allowing brands to tailor messaging by location and audience. Serving agencies, media buyers and direct advertisers, Helloo focuses on the growing residential and retail digital out-of-home segments in Brazil. Its combination of captive-audience placements, national scale and programmatic access establishes Helloo as a notable player in the country's fast-growing DOOH landscape.