Focus Media Information Technology

Focus Media Information Technology is a Shanghai-based advertising company that pioneered and now leads the elevator media industry, having created the elevator advertising model in 2003. Its core business is the development and operation of media channels inside residential and office buildings in urban areas, where audiences encounter advertising in lift lobbies and elevator cars during frequent daily journeys. The company's main products include in-building elevator media such as LCD television screens and digital frames, static elevator posters, and advertising media on cinema screens.

Focus Media positions this environment as a high-frequency, low-distraction channel reaching an affluent, educated audience, noting that a large share of its viewers are working-age adults with above-average household incomes and college degrees. The company's network is vast: it reports coverage across more than 300 major cities in mainland China and Hong Kong, plus operations in over 95 additional cities in markets including South Korea, Thailand, Singapore, Indonesia, Malaysia, Vietnam, India, and Japan. Across these territories it operates a network of over three million devices reaching more than 400 million viewers daily.

Financially, Focus Media has reported annual revenue in the region of 1.6 billion US dollars with strong profitability, and it has continued to expand through acquisitions of elevator-advertising specialists and data-driven measurement partnerships. Its scale and singular focus on building-based screens make Focus Media the dominant place-based and venue media operator in China and a major force across Asia.