CheckedUp

CheckedUp is a healthcare-focused digital out-of-home media company that operates a point-of-care screen network inside physician offices and specialty medical practices across the United States. Founded by ophthalmologist Dr. Robert Awdeh, the company designs its content and hardware around clinical workflows so that doctors and patients can review educational material together.

Its network includes waiting room displays and interactive digital wallboards placed in exam rooms, where 3D anatomical diagrams and condition-specific guides support treatment conversations. CheckedUp describes itself as a fully digital, addressable point-of-care platform used by tens of thousands of healthcare professionals, and it sells advertising and educational sponsorships primarily to pharmaceutical and medical device brands seeking to reach clinicians and patients at the moment of care. In 2022 the company acquired Health Media Network, combining two of the largest operators in the digital point-of-care space and expanding its footprint across therapeutic specialties such as cardiology, neurology, women's health and infectious disease.

CheckedUp measures campaign delivery through proof-of-play reporting that documents the number of provider locations and total ad plays for each campaign, and it has pursued third-party accreditation for point-of-care ad measurement. Its website outlines the Explorer waiting room product, the Consult exam room wallboard and its measurement methodology, and it provides information for advertisers, providers and content partners. By focusing exclusively on medical venues, CheckedUp operates a place-based DOOH network built for health and wellness advertising audiences nationwide.