Bullfrog Outdoor Advertising

Bullfrog Outdoor Advertising is a family-run billboard media owner founded in 1998 by Charlie MacIntyre and headquartered in Fort Wayne, Indiana. Before starting the company, MacIntyre spent roughly a decade with National 3M, where he managed more than 400 billboard faces across northern Indiana. He launched Bullfrog on the premise that operating a smaller, focused plant would let the company deliver a higher level of customer service than larger operators.

Today the company owns and operates an out-of-home plant of roughly 120 faces concentrated around the Fort Wayne area, serving markets in Indiana and Michigan. Most of its inventory consists of standard bulletin structures, with a significant share built at 12 by 25 feet, and the plant includes several digital units in addition to painted and vinyl static displays. Bullfrog markets both traditional static billboards and digital billboard solutions, positioning the digital format as a dynamic, easily updated option that lets advertisers change creative and messaging in real time.

The company emphasizes hands-on service, working with clients through the full campaign process from billboard selection and location strategy to design assistance and installation. Its portfolio pages showcase creative examples intended to help local and regional advertisers develop effective outdoor designs. By keeping its footprint compact and regionally focused, Bullfrog aims to combine the reach of high-impact roadside advertising with the responsiveness of a locally owned operator, catering primarily to businesses seeking visibility across the greater Fort Wayne region and nearby Michigan communities.