Capital Outdoor Advertising

Capital Outdoor Advertising is a family-owned billboard media owner that has operated since 1984 and is headquartered in Zebulon, North Carolina. The company was founded by Steve Bryant, who had gained leadership experience with National 3M Outdoor Advertising, and in 1999 Robert Sykes joined as president and general manager, adding more than two decades of industry expertise. Today Capital Outdoor operates more than 1,000 billboard faces across North Carolina and Virginia, with inventory positioned along interstates, highways and key routes in markets that include Raleigh and Durham.

Its offering spans both traditional static billboards and digital displays, supported by creative design and production, installation and ongoing maintenance. The company also manages the real estate side of the business, leasing land from property owners to develop and place billboard structures. Capital Outdoor emphasizes a consultative, relationship-driven approach, working to understand each advertiser's challenges in order to identify optimal locations and craft creative strategies, and it publishes design templates and specifications to guide clients on artwork for structures of varying heights.

Its client base is heavily local and long-term, with the company reporting that the large majority of its advertisers are repeat, relationship-based customers, ranging from regional chains and national brands to local businesses and public health and tourism organizations. As an operator associate within the industry's independent billboard community, Capital Outdoor combines a large regional plant, in-house services and a service-oriented culture to serve advertisers seeking sustained visibility across North Carolina and Virginia.