Smart Outdoor

Smart Outdoor is one of the fastest growing independent digital out-of-home media owners in the United Kingdom. Founded in 2019 and headquartered in Sunderland, the company has expanded quickly from its roots in the north east of England to build a national network of digital screens. Smart Outdoor operates well over a thousand digital screens across more than a hundred and ninety towns and cities, ranging from standout large format roadside sites to smaller format screens in retail, transit and forecourt environments.

Notable locations in its estate include prominent large format sites such as displays at the Tyne Tunnel and in Sunderland city centre, alongside a wide spread of screens in high footfall retail and community settings. The company is part of the wider Smart Media Group, which operates a family of related businesses spanning outdoor media, LED screen manufacture and supply, and communications services, giving Smart Outdoor access to in house display technology and production expertise. Smart Outdoor has pursued growth through partnerships as well as organic expansion, including an agreement bringing dozens of digital petrol forecourt locations into its network.

It markets its inventory to national brands, regional advertisers and agencies seeking flexible, data informed digital out-of-home campaigns. With continued rapid rollout of new screens and investment in a purpose built headquarters, Smart Outdoor has established itself as a substantial and ambitious independent operator within the competitive British digital out-of-home market.