WiConnect

WiConnect

WiConnect is a digital-out-of-home advertising technology company that turns guest Wi-Fi and venue networks into monetizable, brand-safe advertising and messaging channels. Founded on a partnership between advertising and technology practitioners, the platform is built to help venues transform underutilized connectivity into revenue while giving advertisers precise, location-based access to real-world audiences at the point of engagement.

Its product suite centers on three offerings: Captivate, a captive-portal extension that layers advertising or venue messaging onto existing Wi-Fi login experiences; LiveIMPACT, a Wi-Fi ad platform with stated expertise in in-flight and sponsored Wi-Fi venues; and LiveREACH, a programmatic solution that uses real-time audience intent and location data to deliver targeted ads to users on public Wi-Fi networks in venues such as retail stores, airports, hotels and stadiums. The company frames itself as bridging technology and creativity within the fast-growing DOOH ecosystem, serving three audiences: venues seeking new revenue, brands seeking attentive reach, and Wi-Fi providers looking to monetize branded portals.

The site lists a leadership team including a CEO and multiple directors and advisors, and provides functional booking and contact tools, indicating an active operating technology business, though it does not publish a specific headquarters location.

Formats

Digital / DOOHPlace-based

Specialties

Guest Wi-Fi monetizationCaptive portal adsProgrammatic DOOHVenue advertisingIn-flight Wi-Fi

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Also offering Digital / DOOH

CategoryTechnology & Data
RoleWi-Fi / DOOH advertising technology platform
LocationUnited States
CoverageNational (USA)
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