Binnie Media

Binnie Media is a locally owned New England media company that combines radio broadcasting with outdoor and digital advertising. Based in Dover, New Hampshire, the company reports reaching roughly 1.5 million people each week, including several hundred thousand radio listeners, and delivers additional impressions through digital and outdoor assets across Maine, New Hampshire, Vermont and Massachusetts. Its broadcast portfolio includes multiple radio stations in Maine and New Hampshire, spanning news-talk, rock, country and adult-contemporary formats under brands such as The Pulse, The Bone, the Wolf, Frank FM and The Wave, serving markets including Portsmouth, Concord, Manchester, Nashua, the Lakes Region, York County, and Portland and Rockland in Maine.

On the out-of-home side, Binnie added a premium digital billboard on Interstate 95 in Portsmouth in 2015. The board sits on one of the region's busiest highway corridors and offers rotating advertising slots, with the company citing hundreds of ad displays per day across a multi-slot rotation. This digital placement lets advertisers combine broadcast reach with a high-visibility roadside impression along a major travel route into and out of the Seacoast region.

Binnie also markets digital advertising, events and streaming television, presenting itself as a multi-platform local media partner rather than a single-medium operator. By pairing owned radio stations with digital billboard and online inventory, the company offers advertisers integrated campaigns targeting audiences throughout northern New England from its New Hampshire base.