Firefly

Firefly is a data-first advertising network specializing in mobility-based out-of-home advertising, placing GPS-enabled digital and static ads on vehicles. Its formats are organized around the vehicle: on-car options include digital tops, static tops, and 360-, 270-, and 180-degree car wraps; in-car options include TaxiTV, which has carried news and entertainment programming since 2007, and HD screens on golf courses. The company also offers what it calls around-car and experiential activations, including coordinated vehicle swarms, complimentary branded rides, 3D hologram projection, brand ambassadors, mobile retargeting, custom vehicle builds, LED digital trucks, and branded food trucks.

Firefly serves brands and advertising agencies seeking to reach consumers during daily commutes and travel. It operates in more than 15 North American markets, including New York, Chicago, Los Angeles, San Francisco, Dallas, Las Vegas, Austin, Miami, Boston, Philadelphia, Atlanta, Phoenix, Washington, D.C., Houston, and Toronto, while also offering nationwide campaign flexibility. The company emphasizes advanced tracking, measurement, and optimization, including geofencing, dynamic content served according to weather, location, and time of day, and foot-traffic measurement.

Its stated mission is to bring dynamic storytelling to the streets. Firefly's positioning combines vehicle-based media inventory with data and targeting technology, presenting mobility as a way to reach consumers throughout their movement across urban markets.