Grocery TV
Grocery TV operates an in-store retail media platform built around digital screens placed inside grocery stores. The company describes itself as the platform powering in-store retail media at scale, and it works with two main groups: brands that want to reach shoppers at the point of purchase, and retailers that want to build and monetize in-store media networks. Grocery TV positions its displays at multiple locations within a store to reach shoppers at different moments of their visit, including entrance areas, aisles in the center store, the pharmacy section, and front-end checkout.
The company emphasizes that this places advertising in the physical environment where the large majority of purchases take place, allowing brands to connect with consumers close to the moment of decision. In describing its scale, Grocery TV states that its network reaches roughly one in four Americans and that it works with more than 120 retail partners across its store footprint. The company frames in-store retail media as an increasingly important channel for consumer brands, combining the reach of grocery retail with the ability to target shoppers during key parts of their trip.
Overall, Grocery TV presents itself as a retail-media technology and media company enabling advertising on digital screens throughout grocery stores, serving both advertisers and the retailers that host its network.
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