Empirical

Empirical is a creative and production studio built specifically for out of home and experiential advertising, helping agencies and brands turn ambitious ideas into real world campaigns across cities, streets and shared spaces. Rather than acting as a media seller, the company partners with media agencies, creative agencies and brands that value engagement, attention and in real life activity over raw impressions, and it structures its work around three services. CREATE develops concepts and full creative systems designed for out of home environments.

PRODUCE manages fabrication, technical builds, logistics and asset production, spanning LED builds, three dimensional creative, large format print and projection surfaces. ACTIVATE brings campaigns to life through experiential moments, digital executions, live events, city takeovers, sampling, pop ups and mobile units. Drawing on more than twenty five years of creative and production experience, Empirical also offers EMPIQ, a proprietary artificial intelligence managed service trained on out of home and experiential case studies, location information, audience insight and market data to accelerate campaign development.

The studio operates internationally, with North American offices in New York, Los Angeles and Florida, a European base in London and a Middle East presence in Dubai, allowing it to deliver complex builds and activations across multiple markets. By combining strategic creative, production and live activation under one roof, Empirical positions itself as a specialist execution partner for brands seeking standout out of home and experiential work rather than routine media placements.