Adkom

Adkom is a technology company that operates an out-of-home advertising platform designed to simplify access to a highly fragmented media landscape. Rather than owning inventory, the company aggregates supply from many independent media owners and presents it to brands and agencies through a single interface, allowing planners to build and request national campaigns without negotiating separately with dozens of local vendors. Adkom describes access to more than three hundred fifty media owners across over one hundred ninety designated market areas, spanning fifty thousand or more out-of-home units, including several thousand roadside units, in well over a hundred markets.

The formats represented on the platform cover a wide swath of the medium, including place-based advertising, street furniture, window posters and spectaculars, in addition to roadside displays. The company's stated purpose is to solve a structural problem in the industry: a large share of United States out-of-home inventory, by its estimate more than forty percent, is traditionally difficult for brands to reach when running national campaigns because it sits with smaller, harder-to-transact providers. By consolidating that long tail of supply through a single request-for-proposal workflow and vendor management layer, Adkom aims to make national out-of-home planning faster and more comprehensive.

Based in New York, the company positions itself as an intermediary and technology enabler within the out-of-home ecosystem, connecting demand from agencies and advertisers with the many smaller media owners whose inventory would otherwise be hard to include in coordinated, multi-market buys.