Cuebiq

Cuebiq is a location intelligence company that helps brands, agencies, and researchers understand how people move, shop, and engage in the physical world. Describing itself as a group of privacy-first data innovators, Cuebiq turns ethically sourced, consented mobility data into insights and measurement that connect real-world behavior to marketing and research decisions. Its platform centers on three core solutions: footfall measurement, which tracks store visits and foot-traffic patterns to show how campaigns drive real-world behavior; target audiences, which lets marketers build and activate location-based audience segments for advertising across platforms; and a broader data platform that provides the underlying analytics infrastructure, including footfall benchmarking and ad-exposure measurement.

For the out-of-home ecosystem, this kind of location data and attribution is valuable for validating that OOH and digital-OOH campaigns reach intended audiences and drive measurable store visits. Cuebiq emphasizes privacy and data quality, maintaining a dedicated privacy center, holding TRUSTe certification, and participating in the Network Advertising Initiative, with data it describes as consented and ethically sourced. Beyond advertising, public-sector partners and academic teams use Cuebiq's data to study mobility patterns, public health, and crisis response.

The company has operated for more than a decade, with offices in New York and Milan and a team of data scientists, technologists, and strategists. Through consented location data, measurement, and audience tools, Cuebiq supports advertisers and agencies seeking to tie physical-world outcomes to their media investments.