Ineo Retail Media
Ineo Retail Media is the advertising division of INEO Tech Corp. (TSXV: INEO; OTCQB: INEOF), a technology company headquartered in Surrey, British Columbia, Canada. INEO develops and operates an in-store retail media platform built around its patented INEO Welcoming System, which combines digital advertising screens with retail loss-prevention and analytics functions at store entrances and interiors.
Through the INEO Retail Media division, launched to commercialize this network, the company sells advertising inventory on its in-store digital displays and enables brands to deliver targeted, measurable campaigns to shoppers inside physical retail environments. INEO describes capabilities for reaching consumers based on factors such as geo-location, position within the store, and shopping patterns, and has cited an inventory measured in billions of annual advertising impressions across tens of millions of customers, with media-sales partnerships to scale demand.
Positioned at the intersection of digital place-based media and retail technology, INEO functions primarily as a technology and data provider that also operates a growing in-store DOOH retail media network. As a publicly listed company presenting its retail media technology at industry events such as the OAAA conference, it is a real, actively operating business in the out-of-home and retail-media space.
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