Vistar Media

Vistar Media is a leading advertising technology company that operates one of the world's largest marketplaces for buying and selling out-of-home (OOH) media, spanning dynamic programmatic digital screens as well as traditional placements. Headquartered in New York, the company provides brands, marketers, agencies and media owners with a full-stack technology platform for the OOH ecosystem. Its offering includes a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) and ad server for media owners, a programmatic marketplace connecting the two, and infrastructure tools such as its Cortex enterprise operations suite for managing digital signage networks, along with player and device management systems.

Vistar also owns Adstruc, a traditional OOH planning platform, giving buyers a single environment for both programmatic digital and classic static inventory. The platform emphasizes intelligent, data-driven targeting and measurement, helping advertisers reach audiences through real-world moments while giving publishers tools to maximize the value of their screen inventory. Vistar positions programmatic DOOH as bringing the automation, flexibility and audience precision of digital advertising to physical screens, enabling real-time transactions, dynamic creative and campaign optimization.

The company operates across more than 35 global markets, supporting English, German, Spanish and French, and has expanded into regions including Latin America. Within the technology and data segment of the OOH industry, Vistar Media serves as core connective infrastructure, linking demand and supply and pioneering the standards for programmatic out-of-home transactions worldwide.