Billboard Connection

Billboard Connection is a national out-of-home media buying agency that helps advertisers, agencies, and creative professionals plan and place outdoor advertising campaigns. Founded in 1997, the company began franchising in 2003 and operates as part of United Franchise Group, the West Palm Beach, Florida, franchisor behind brands such as Signarama and Fully Promoted. Rather than owning billboard structures itself, Billboard Connection acts as a media buyer and broker with access to a wide inventory of out-of-home products, spanning traditional billboards, mall kiosks and displays, transit and bus advertising, taxi tops, bus-shelter and street-furniture displays, mobile billboards, and digital out-of-home.

The agency markets itself as a one-stop resource for outdoor and out-of-home advertising, offering media planning, buying, and creative support, and it promotes award-winning billboard design among its services. Billboard Connection operates through a network of franchised offices across the United States, with locations in markets including Atlanta, Los Angeles, Phoenix and Tucson, Milwaukee, Providence, Staten Island, and Orange County, and its franchise model lets individual operators run local agencies backed by corporate training and support. The company has worked with major national clients, including McDonald's, Oracle, and Hardee's, and it supports charitable organizations such as St.

Jude Children's Research Hospital and Shriners Hospitals. For advertisers who want a single point of contact to navigate the fragmented out-of-home marketplace, Billboard Connection provides buying leverage, format variety, and creative services without the advertiser needing direct relationships with dozens of individual media owners.