Nickelytics

Nickelytics is a mobility-focused out-of-home advertising company headquartered in Tampa, Florida (501 E Kennedy Blvd), founded in 2018. According to its own sites, Nickelytics operates a programmatic digital out-of-home (DOOH) advertising platform combined with physical mobile advertising formats. Core offerings include vehicle wrap advertising, in which the company pays everyday drivers to display advertisements on their cars, along with truckside advertising and robotic delivery-vehicle wraps.

It also runs rideshare digital advertising, placing digital screens inside rideshare vehicles such as Uber and Lyft, which it says reaches a large share of rideshare users across dozens of US cities and delivers hundreds of millions of monthly impressions. Through its self-service platform, advertisers can also buy programmatic DOOH placements across formats including airport digital billboards, bus-stop screens, traditional digital billboards, elevator screens, grocery-store displays and movie-theater advertising, with campaigns starting at low entry price points. The company emphasizes real-time campaign measurement, geofencing and location-based targeting, audience demographic and behavioral targeting, campaign scheduling, QR-code activation and hyperlocal advertising to drive store visitation.

Nickelytics positions itself as a technology-enabled operator connecting brands to mobile and place-based audiences. The company was acquired by robotics firm Kiwibot in 2024 but continues operating under the Nickelytics brand for mobility and DOOH advertising.