SunLine Transit Agency
SunLine Transit Agency is the public transportation provider for California's Coachella Valley, based in Thousand Palms, and it directly sells out-of-home transit advertising on its bus fleet through its Advertise with SunLine program. The agency operates fixed-route bus service across a large regional market that includes Desert Hot Springs, Palm Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, Coachella, Thousand Palms, Bermuda Dunes, Thermal, Oasis, Mecca, and North Shore.
SunLine markets transit advertising as an impactful, high-visibility format seen by thousands of people each day as they work, shop, and commute, noting that exterior transit ads can reach up to 90 percent of the adult population across every income level in its service area. Advertising options are placed on the interior and exterior of its buses, giving advertisers broad market coverage throughout the desert communities of the valley.
The agency maintains standards for the ads it will accept, stating it will only run advertisements promoting a commercial transaction for a product or service available to the general public. As a transit media owner, SunLine offers brands and local businesses a direct channel to reach mobile audiences across the Coachella Valley through its owned-and-operated bus advertising inventory.
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