Moving Walls

Moving Walls is a cloud-based advertising technology company that unifies out-of-home and digital out-of-home planning, buying, activation and measurement across global markets. Headquartered in Singapore, the company provides a connected platform used by brands, media owners and agencies to bring automation and accountability to out-of-home advertising. Its product suite includes tools for campaign planning, real-time programmatic activation, audience targeting, performance measurement and attribution, data analytics, creative and an inventory marketplace, marketed under names such as MW Planner, MW Activate, MW Measure and MW Science.

A central part of the offering is its audience-measurement capability, which lets buyers estimate and measure audience delivery down to specific ad plays rather than relying on historical traffic counts, and connect exposure to real-world outcomes such as store visits. The platform integrates audience data, location signals, traffic patterns, demographics and contextual triggers like weather to enable targeted and verifiable campaigns. Moving Walls reports reach across more than one million out-of-home sites in over 50 markets, serving hundreds of clients worldwide from major advertising locations to regional networks.

The company has partnered with large agency groups to deploy performance-driven, verifiable digital out-of-home in markets such as Malaysia, where its solutions allow agencies to plan against predicted audiences, activate through a demand-side platform, and then measure actual delivery against those predictions. By combining planning, programmatic activation and independent-style measurement in one stack, Moving Walls positions out-of-home as an outcome-based, data-driven channel comparable to digital media.