StreetMetrics

StreetMetrics is an out-of-home advertising technology company focused on measurement, planning intelligence, and attribution for the OOH industry. Founded in 2016, the company provides near real-time campaign analytics for advertising that appears on billboards, buses, walls, trains, taxis, and other surfaces that sit or move through public spaces, unifying moving and stationary formats within a single platform. StreetMetrics organizes its offering around three core functions: planning, where its SmartSearch tools surface unit-level performance data, audience intelligence, and market benchmarks to guide campaign recommendations; measurement, which tracks delivery using physics-based viewsheds to produce daily-refreshed impressions and demographic reporting; and attribution, which connects OOH exposure to downstream outcomes such as website visits, app opens, and in-store lift.

The platform is built to serve three primary audiences: media operators seeking to justify pricing and defend budgets, advertising agencies needing standardized OOH valuation across markets, and brands evaluating out-of-home alongside their digital channels using comparable data. Measurable formats span roadside digital and static billboards, street furniture, wallscapes, and transit advertising. StreetMetrics reports tracking more than 1.6 million OOH inventory units with tens of thousands of data points per unit, refreshed daily, and processes large volumes of mobility data each month.

By translating human movement into defensible, comparable metrics, StreetMetrics helps the OOH sector demonstrate accountability and compete for budgets against digital-first media channels.