OutSelling, Inc

OutSelling, Inc. is a Chicago-area out-of-home media sales representation firm headquartered in Park Ridge, Illinois. Founded in 2004, the company describes itself as the first dedicated outdoor advertising rep firm of its kind, with leadership experience in the OOH business dating to the 1980s and 1990s. Rather than owning media, OutSelling represents the inventory of independent OOH operators and transit authorities, connecting national advertising agencies and brands with local and regional out-of-home assets.

The firm states it acts as primary sales partner to more than 15 independent OOH companies and maintains roughly 40 affiliate relationships with transit companies across the United States. Its represented formats span bulletins, digital displays, transit advertising, station domination, street furniture and wallscapes, and its stated market footprint covers roughly ten major U.S. markets including Chicago, Cincinnati, Kansas City, Memphis, Nashville, Oklahoma City, Portland, Raleigh, San Francisco and Seattle. The company positions its value around showing agencies and brands the best available inventory, providing service and consulting, and helping independent media owners reach national demand they might not otherwise access.

OutSelling's confirmed role is media sales/representation and buying-side facilitation within the OOH industry, functioning as a national rep firm and intermediary rather than a media owner or production vendor.