Dusty's Outdoor Media, LLC

Dusty's Outdoor Media is a family owned billboard company headquartered in Effingham, Illinois, that owns and operates a large portfolio of outdoor advertising displays across the Midwest and mid South. The company controls more than four hundred billboards positioned along major roadways, in small towns, and throughout rural areas in Illinois, Indiana, Kentucky, and Tennessee, giving advertisers extensive reach across a multi state region. Its inventory includes both traditional static billboards and digital billboards, and the company has expanded its digital offering as a flexible option that lets businesses display multiple rotating creatives without the material costs associated with printed vinyl.

Dusty's handles campaigns end to end, employing an in house graphic artist who develops advertising designs tailored to each client's message, so local and regional advertisers can plan, design, and place outdoor media through a single provider. The company also invests in maintaining its structures, including a transition toward solar powered lighting intended to improve nighttime visibility and reduce operating costs. Founded by Dick Rhodes, who serves as chairman, and led by president Travis Rhodes, Dusty's positions itself as a service oriented operator that combines owned inventory with creative and maintenance support.

For an out of home directory, it is a clear media owner and operator, controlling physical billboard assets, offering both static and digital formats, and focusing on highway, town, and rural placements that reach drivers and communities throughout its four state footprint.