Hicks Outdoor Advertising

Hicks Outdoor Advertising is a billboard media owner operating throughout West Virginia, with roots dating to 1985. Based in Cross Lanes, near Charleston, the company markets itself as a leader in out-of-home media across the state and maintains bulletin inventory in the Beckley, Charleston, Huntington, Vienna, and Parkersburg markets. Its structures are concentrated along high-traffic interstates and highways, including Interstate 77, Interstate 64, and U.S. Route 50, positioning advertisers in front of commuter and long-distance travel audiences.

The company operates permanent bulletins in a range of standard sizes, such as 12-by-50, 14-by-48, and 10-by-30 faces, and has upgraded its displays with LED lighting for improved nighttime visibility. Hicks offers advertisers a straightforward leasing model that bundles free creative design and production with the space, lowering the barrier for local and regional businesses to launch outdoor campaigns. Its client roster reflects that regional focus, including brands and franchises such as West Virginia University, Bob Evans, Hardee's, Taco Bell, and Wendy's. The company traces its origins to the hospitality business, having started as a buyer of outdoor advertising for hotel operations before building and operating its own inventory, and it remains connected to lodging interests in the Charleston area.

With roughly 97 bulletins across more than two dozen locations, Hicks provides statewide reach that complements national out-of-home networks. The company presents its inventory and coverage map online and positions itself as a dependable, locally rooted outdoor advertising partner for the West Virginia market.