Diafimex

Diafimex, operating under the Diafi brand, is a Mexican out-of-home media company that owns and operates advertising inventory across the country's most heavily trafficked commercial and transit environments. According to its own site, the company builds omnichannel campaigns spanning three connected channels: outdoor placements along highways and city streets, indoor media inside shopping malls, supermarkets and self-service retailers, and bus terminals, plus a digital layer of connected display screens. This mix positions Diafi as a specialist in reaching audiences where they shop, travel and gather rather than only along roadsides.

The company emphasizes location and mobility as its core strengths, placing media at strategic points nationwide and layering segmented audience data on top so brands can target specific consumer profiles and measure results. Diafi describes its work as creating disruptive, measurable brand experiences, and it markets a reach of well over 100 million people per month through its network of shopping-center and indoor environments. Industry recognition includes being named OOH Agency of the Year in 2020 and 2021.

Headquartered in Mexico City, Diafi works with a roster of major national and international brands, handling planning, media placement and creative execution across its owned indoor and outdoor footprint. For advertisers seeking large-scale exposure inside Mexico's retail and mobility spaces, the company presents itself as a full-service partner combining physical inventory, digital screens and audience segmentation under one roof.