Carter Outdoor Advertising

Carter Outdoor Advertising is an independent out-of-home media owner that has operated in Florida since 1956. The long-established company builds, leases and maintains billboard structures across South Florida and Southwest Florida, running its business from dual offices in North Fort Myers on the Gulf coast and Miami on the east coast. Its inventory of roughly three hundred billboard locations gives regional and local advertisers highway and roadside visibility throughout its markets.

Carter describes outdoor advertising as an effective, versatile and consistent marketing medium, and it works with a diverse group of businesses across many industries to plan campaigns suited to their goals. The company promotes a structured planning method it calls the Advertising Message Assessment Process, or AD-MAP, which helps clients identify their target audiences, develop clear messaging and measure the success of their out-of-home campaigns. As a decades-old operator, Carter emphasizes local market knowledge, direct relationships with landowners and hands-on service from strategy through installation.

It maintains membership in good standing with Geopath, the industry's audience measurement organization, giving advertisers standardized impression data for its faces. Because it concentrates on a defined regional footprint rather than a national plant, Carter positions itself as a knowledgeable local partner that can guide advertisers to the right locations within its coverage area. Its long continuous operation, established structures and clear market focus make it a genuine out-of-home media owner serving the Florida advertising community.