Watchfire Signs

Watchfire Signs is a leading American manufacturer of LED displays and digital signage, supplying much of the hardware that powers modern digital out-of-home advertising. Headquartered in Danville, Illinois, the company has produced electric signs since 1932 and LED signs since 1998, and is credited with inventing the original time-and-temperature display in the 1950s. Today Watchfire designs and builds a broad product portfolio that includes outdoor and indoor LED displays, digital billboards, electronic message centers and video scoreboards, engineered to deliver high brightness, strong contrast and reliable visibility in demanding conditions ranging from desert heat to northern winters.

The company has established an installed base of more than 65,000 LED displays and reports having more digital billboard customers in the United States than any other brand, underscoring its position in the large and growing digital display market. Watchfire manufactures its displays in the USA and works closely with sign companies, serving as a wholesale manufacturer whose products are sold and installed through a network of independent sign professionals and dealers. Within the out-of-home ecosystem, Watchfire occupies the manufacturing tier, providing the digital display technology that billboard operators, businesses, municipalities and institutions use to deliver dynamic, changeable messaging.

Its combination of long manufacturing heritage, durable engineering and a large installed base makes Watchfire a prominent supplier of the LED hardware behind digital billboards, on-premise message centers and video scoreboards across North America.