David Sorel Inc. - UMP

University Marketing and Promotions, operating as UMP under parent company David Sorel Inc., is a specialized out-of-home media agency and network focused on reaching college students on and around campuses. Based in New Hampshire and drawing on more than twenty-five years of experience in the college sector, the company represents a physical footprint spanning more than 400 campuses nationwide, giving advertisers scaled access to a young, hard-to-reach demographic. UMP's core offering is traditional campus out-of-home media placed where students repeatedly encounter messaging throughout the semester.

Formats include poster placements, table tents, door hangers, and kiosk displays positioned in dining halls, student unions, residence halls, and other high-traffic gathering spaces, along with campus transit advertising. This place-based inventory forms the backbone of the UMP Media Network. Beyond static placements, the agency layers on complementary services to build integrated campaigns, including digital and social media marketing, email targeting, product sampling programs, and brand ambassador and experiential activations that put brands directly in front of students.

This combination lets marketers pair physical on-campus visibility with digital reinforcement and in-person engagement. Past clients include Planet Fitness, Vail Resorts, Hult International Business School, and Procter and Gamble, reflecting a mix of national brands seeking authentic connections with the student market. By concentrating exclusively on the college channel and controlling a broad campus media network, University Marketing and Promotions serves as both a media owner and campaign partner within the place-based out-of-home space.