Quividi

Quividi is a technology company specializing in AI and computer-vision-based audience measurement and shopper engagement for digital out-of-home (DOOH) and retail media. It describes itself as a pioneer and global leader in the space, providing real-time audience analytics that help publishers, retailers, and brands understand who is in front of their screens. At the core of Quividi's offering is its Audience Measurement Platform (AMP), which uses advanced face, footfall, and vehicle detection AI to produce real-time, first-party audience impressions and engagement analytics for both indoor and outdoor DOOH and retail media networks.

The platform applies computer vision and neural networks to detect and segment vehicles, bodies, and faces passing in front of a screen, generating metrics on reach, attention, and audience composition. DOOH and retail media publishers use Quividi's first-party, real-time impressions to trade their inventory through both traditional and programmatic (pDOOH) channels, while retailers and brands use its footfall and engagement analytics to optimize conversion at key touchpoints along the physical shopper journey. Quividi has also added AI-driven motor-vehicle counting and classification to its measurement toolset.

The company emphasizes a privacy-by-design approach, processing anonymous audience data, and supports large-scale deployments that analyze billions of anonymous shoppers each month across tens of thousands of screens and points of purchase, making it a key measurement and data provider within the DOOH ecosystem.