First Media Outdoor

First Media is a New York City and New Jersey based outdoor advertising company operating from offices at 745 Fifth Avenue in Manhattan, focused on premium billboard and wallscape locations across the metropolitan area. The company markets itself as a partner for both local businesses and national brands seeking presence in high-demand New York positions, and it uses interactive location mapping so advertisers can customize campaigns around specific sites. A defining part of First Media's model is its real estate orientation: the team pairs deep knowledge of New York property with advertising expertise to help landlords generate incremental revenue and increase the equity value of their buildings through outdoor media.

The company is notably active in legitimizing previously non-compliant billboards on privately held properties, working with landlords and local authorities to bring empty or unused structures into legal, revenue-generating operation, and it draws on architects, engineers, expeditors, attorneys, and contractors to see projects through from violation to completion. First Media also develops high-end digital billboards across multiple markets, positioning itself among early movers in bringing digital out-of-home inventory to the city's private-property landscape. The company supports campaign planning with audience measurement through Geopath, giving advertisers third-party validated reach and impression data.

Describing its team as bringing more than one hundred years of combined industry experience and a service philosophy rooted in the Golden Rule, First Media presents itself as a full-service outdoor partner spanning billboards, wallscapes, digital displays, and the real estate work that underpins them.