TRU OOH

TRU OOH operates as part of Truth Marketing + Media, a data-driven marketing and media agency headquartered in Addison, Texas, in the Dallas area, with additional offices in Mexico City and Bogota. The agency plans, buys, and measures campaigns across a broad set of channels, positioning out-of-home advertising within a wider integrated media practice. Its out-of-home services include billboard and outdoor placements, which sit alongside traditional media buying across national and local television, radio, and print.

Beyond outdoor, the company offers consumer intelligence work such as research, audience segmentation, and qualitative and quantitative surveying, as well as digital management spanning programmatic buying, paid and organic social, search engine marketing, search optimization, and influencer marketing. The agency also runs experiential programs including events, community outreach, and brand activations, and provides connection management services covering customer relationship management, email, SMS, and point-of-sale integration. A dedicated data and measurement group handles analytics, attribution modeling, and business intelligence to support planning and campaign optimization.

Truth Marketing + Media describes its approach as combining audience insight with strategy to help brands connect with consumers and buy media with precision. The company states that its client roster spans retail, food and beverage, financial services, healthcare, and entertainment sectors, and includes both large established advertisers and emerging brands. The multi-market footprint supports both United States and cross-border Latin American campaign work for its clients.