Reach Outdoor Advertising
Reach Outdoor Advertising is a family-owned billboard company based in West Michigan, operating outdoor displays along major regional highways including I-94, US-131 and I-69. According to its own website, the company was founded in 2004 by Craig and Jacqueline Hyde after they sold a multi-location restaurant franchise in the Kalamazoo area, drawing on their firsthand experience as former advertising buyers who saw how effectively billboards reached tens of thousands of daily commuters.
The business is run by family members across ownership, sales and operations, with the founders emphasizing that having paid for advertising themselves gives them insight into client needs. Reach Outdoor operates a billboard plant of roughly 93 faces in the West Michigan market, including a small number of digital faces alongside its static inventory, positioning it as a regional media owner rather than a national network.
The company stresses creative campaign design intended to drive measurable sales and brand awareness, and it markets its ability to place advertisers in front of large commuter audiences during key decision-making times such as the drive home. Its stated competitive advantage is the combination of local highway coverage, direct owner involvement and an advertiser-first perspective grounded in the founders' own marketing background.
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