Vibenomics

Vibenomics is a location-based audio out-of-home advertising and experience company that operates one of North America's largest in-store digital audio networks. Headquartered in Fishers, Indiana, the company powers branded audio channels inside retail environments, giving advertisers the ability to reach shoppers with targeted messaging at the point of purchase. Through proprietary, internet-connected media players installed in partner locations, Vibenomics delivers curated music programming alongside on-demand advertisements that can be tailored by store, product category, audience and time of day.

The company works with major national retailers and hundreds of brands, positioning audio as a distinct channel within the growing retail media landscape. Its platform layers data-driven targeting, programmatic integration, point-of-sale attribution and detailed campaign reporting on top of the audio network, allowing advertisers to measure the impact of in-store spots on real sales. Vibenomics also offers no-cost creative services and consulting to help brands develop effective audio messaging.

For retailers, the network provides a way to enhance the in-store atmosphere while generating incremental advertising revenue from their physical footprint. By combining a scaled place-based audio network with the measurement and buying capabilities of digital advertising, Vibenomics bridges traditional out-of-home media and modern retail media networks. The company describes its offering as Audio Out-of-Home, a category it helped define, reaching hundreds of millions of monthly shoppers across thousands of locations nationwide with personalized, spoken and musical brand experiences.