Pursuant Health
Pursuant Health operates a nationwide network of self-service health screening kiosks placed inside major retailers, and it monetizes those kiosk screens as a place-based digital out-of-home advertising medium. According to its own website, the company's kiosks are present across thousands of retail locations nationwide and have delivered hundreds of millions of health screenings, giving it a large, recurring in-store audience of health-minded shoppers.
The kiosks provide biometric measurements and health assessments to consumers, while the digital screens create an advertising surface that Pursuant Health markets to consumer brands through its in-store advertising capabilities. The company frames this as a way for advertisers to reach health-conscious retail customers at the point of care, alongside its population-health engagement solutions for health plans.
Because it owns and operates the physical kiosk screens and sells the media inventory on them, Pursuant Health functions as a place-based DOOH media owner rather than a traditional billboard operator. Its stated value proposition centers on the unique retail-pharmacy and store environments where its kiosks live, the frequency of shopper interactions, and measurable, contextually relevant advertising to a defined health-and-wellness audience.
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