UpStares Media

UpStares Media is a place-based out-of-home media company based in Livingston, New Jersey, and the exclusive patent holder for adStep graphics, its signature stair-advertising system. The company converts ordinary staircases into eye-level branded displays by printing a single image on adhesive-backed, laminated film made from a flexible thermoplastic polymer, then slicing that image into strips applied to individual stair risers. Viewed from the base of a staircase, the aligned strips combine into one cohesive, almost three-dimensional visual that commands attention in high-traffic environments.

Also known as stair wraps, stair graphics, or stair ads, the format is designed for venues where crowds naturally pause and look ahead, such as transit stations, shopping malls, airports, stadiums, arenas, and other public spaces. UpStares Media handles the full process, from measuring the target staircase and preparing artwork to producing and installing the finished graphics. The company positions the medium as a way for brands to showcase creativity, generate social conversation, and earn incremental media attention that traditional flat formats rarely achieve.

Its portfolio features campaigns for well-known brands and entertainment properties, including Kate Spade, M and Ms, and The Lion King, and it reports having run installations across dozens of markets and hundreds of venues. By holding the underlying patent, UpStares Media offers advertisers a distinctive, ownable format within the broader experiential and ambient out-of-home category. Its website presents galleries, format details, and contact information for advertisers and venue partners.