Scenester Projects (Experiential Media)
Scenester Projects is an experiential media and marketing agency that describes itself as 'born in the streets of NYC.' Per its own website, the agency designs and produces immersive brand activations and public installations, working directly with partners as a hands-on, one-stop shop for creative marketing and media rather than a traditional large agency. Its service set includes 3D projection mapping and video projections, wheatpastings and vinyl installations, static and video projections, pop-up trucks, alternative billboards, live experiences, brand-ambassador programs, and content creation with pre- and post-production support.
Scenester helps brands identify objectives and build street-level marketing solutions that let them connect directly with consumers and generate shareable moments. Documented work includes an immersive projection-mapping campaign at The Shed cultural arts center for the worldwide release of the Audemars Piguet x Marvel limited-edition Black Panther watch, with surrounding spaces lit in signature branding, and activations in venues such as Hudson Yards.
The site lists collaborations with major brands including Apple Music, Nike, H&M, Spotify, Bloomingdale's, Expedia, and luxury houses such as Loewe and Paul Smith. Based in the United States and rooted in New York, the agency executes campaigns across major markets, specializing in converting physical spaces into interactive, technology-driven brand experiences.
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