Carvertise

Carvertise is a rideshare and car wrap advertising company headquartered in Wilmington, Delaware, and founded in 2012 by Mac Macleod and Greg Star, who started the business while students at the University of Delaware. The company transforms everyday vehicles into mobile billboards, connecting brands with high-mileage drivers who agree to wrap their cars in advertising in exchange for extra income. Carvertise operates a large network of registered drivers, many of whom drive for rideshare and delivery platforms such as Uber, Lyft and Grubhub, allowing advertisers to deploy fleets of branded vehicles across the top markets nationwide.

Its wraps typically cover a substantial portion of a vehicle's surface and use professionally installed, removable materials that do not damage the car. The company has run wrapped-car campaigns for a range of well-known national brands across categories including entertainment, retail, sports and consumer goods, positioning mobile advertising as a way to generate awareness and reach consumers on busy roads and in specific geographies. Carvertise describes itself as one of the largest rideshare advertising companies in the United States and highlights its accreditation with the Better Business Bureau as a marker of legitimacy in a category that includes many smaller operators.

The company has expanded its footprint, opened a dedicated riverfront headquarters and introduced new products aimed at extending its out-of-home offering. By combining a large driver marketplace with campaign management and market coverage, Carvertise offers brands a mobile, high-visibility out-of-home channel across national campaigns.