Keystone Outdoor Advertising

Keystone Outdoor Advertising is an independent out-of-home media company serving the greater Philadelphia market. Founded in 1977 by Dominick Cipollini, who secured his first billboard location at 5th and Callowhill Streets, the company is headquartered in Cheltenham, Pennsylvania, and remains family led, with Dominick A. Cipollini as chief executive.

Keystone describes itself as the Philadelphia designated market area's largest independent out-of-home company. Its plant includes roughly 165 advertising faces, among them about two dozen digital displays, positioned along bridges, expressways, and suburban roads across southeastern Pennsylvania, southern New Jersey, and the Trenton area. The company offers premier static bulletins, digital bulletins, and transit advertising covering in-demand roadways, inner-city neighborhoods, and suburbs.

Keystone provides advertisers with a range of services spanning campaign strategy, creative design, production, and performance tracking, aiming to strengthen communication between advertisers and consumers on high-profile, landmark structures. Over more than four decades in business, the company has emphasized long-term relationships with landowners and municipalities and has donated substantial advertising space for public service announcements supporting nonprofit organizations, including messages for the Pennsylvania Special Olympics and public-safety campaigns. As a locally owned operator competing against national plants in a major top-ten media market, Keystone Outdoor positions its independence, prime highway and bridge locations, and responsiveness as core advantages for regional and national advertisers seeking sustained visibility across the Philadelphia region and its surrounding suburban and cross-river corridors.