Global Outdoor

Global is a British media and entertainment company whose outdoor division is one of the largest out-of-home advertising businesses in the United Kingdom. Headquartered in London, Global built its outdoor operation in 2018 through the acquisition of several established operators, including Exterion Media, Primesight and Outdoor Plus, bringing them together to form Global Outdoor. The combined business gave Global one of the largest shares of the British out-of-home market, positioning it alongside the other major national media owners.

Global Outdoor operates a broad and diverse portfolio spanning roadside billboards, large format digital screens, six sheet street furniture, and transit environments including bus and rail advertising, giving advertisers access to audiences across a wide range of everyday settings. Its estate covers major cities and transport hubs throughout the country, and the company has invested in expanding and upgrading its digital inventory to support data led and programmatic trading. As part of the wider Global group, which also operates leading commercial radio brands and other media assets, the outdoor division benefits from being part of a large multi platform media company, enabling cross channel opportunities for advertisers.

Global sells its out-of-home inventory to brands and agencies both directly and through automated buying platforms, and its screens are measured through the industry's Route audience currency. Through its scale, format diversity and integration within a major media group, Global Outdoor is one of the central players in the British out-of-home advertising sector.