AiOO Tech Solutions FZ-LLC

AiOO Tech Solutions FZ-LLC is a Dubai-based technology company that develops real-time performance advertising technology for in-store and digital out-of-home retail environments. The company's platform connects audience detection to point-of-sale outcomes, aiming to optimize retail media campaigns for actual sales rather than impressions alone. AiOO's system is built around four capabilities. Anonymous in-store sensors detect audience composition and shopper behavior, including dwell time, journey stage and purchase intent at the impression level.

A live decisioning engine then selects which campaign to play based on the detected audience. Closed-loop attribution matches exposed shopper cohorts to SKU-level point-of-sale data, measuring uplift against control groups rather than relying on surveys or models. Finally, continuous optimization feeds performance outcomes back into delivery decisions, adjusting spend, segments and creative while campaigns are still running. The company targets retailers, brands, media owners and screen operators, and programmatic buyers, positioning its technology as a way to bring measurement and attribution to physical retail environments where such data has historically been limited.

AiOO frames retail media as a major growth area for advertising, noting that a large share of commerce still takes place in physical stores. The company maintains a presence across several markets, with locations referenced in Dubai, Madrid, New York, Paris and Rabat, reflecting an international footprint. Registered as a free-zone entity in Dubai, AiOO serves clients seeking sales-based measurement and real-time activation for in-store and DOOH retail media.