POP! Outdoor Media

POP! Outdoor Media is an organically grown, Los Angeles-based outdoor advertising media owner founded in 2017 by Peter Raulli. The company specializes in high-impact, location-specific media that connects brands with their audiences where they live, work and play across the Los Angeles market.

Its inventory includes standard and odd-sized bulletins positioned along major freeways and transportation corridors, wallscape installations in metropolitan areas, construction barricades, digital displays, and placements within premium lifestyle shopping centers and commercial hubs. POP! describes itself as LA-centric, with a commitment to quality and to providing its advertising partners with unique and highly regarded properties rather than a mass commodity network. The company positions its strategically placed units to generate awareness by reaching consumers throughout the region's high-traffic freeways, neighborhoods and retail environments.

It has also pursued development of new digital inventory, including a proposed conversion of an existing static double-sided billboard into a double-sided electronic billboard in the City of Industry, California, reflecting an emphasis on both traditional and non-traditional formats. As a boutique operator focused on a single major market, POP! Outdoor Media emphasizes premium, distinctive placements and a hands-on relationship with brands seeking prominent out-of-home presence in Los Angeles.