Link Media Outdoor

Link Media Outdoor is an out-of-home advertising company that owns and operates static vinyl and digital billboards across mid- and large-sized markets in the United States. The business is a subsidiary of Boston Omaha Corporation, the publicly traded holding company (NASDAQ: BOMN) co-founded by Alex Buffett Rozek, which built its billboard portfolio through a series of acquisitions of regional operators. Link Media Outdoor's inventory spans sixteen states, including Alabama, Arkansas, Florida, Georgia, Illinois, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, South Dakota, Tennessee, Virginia, West Virginia, and Wisconsin.

The company sells both traditional printed bulletins and posters and computer-controlled LED digital billboards, and it positions out-of-home as a complement to social and digital media campaigns, citing research that outdoor exposure drives online search activity. Leadership includes chief executive Scott LaFoy, who according to the company brings over 39 years of experience managing outdoor advertising businesses and has led the operation since December 2019. Link Media Outdoor offers advertisers help with market planning, design, and campaign execution, and it works with landowners to lease and develop new billboard sites.

Its parent describes out-of-home media as an essential component for business growth, reflecting Boston Omaha's long-term investment approach to the category. The company concentrates on secondary and tertiary markets where it can build regional density, giving national and local advertisers highway and commuter reach across the Southeast, Midwest, and Great Plains.