Wicks Outdoor Advertising
Wicks Outdoor Advertising Inc. is an independent, owner-operated billboard company based in Bethel, Pennsylvania, and run directly by owner Lucas Wicks. According to its site, the company has been in business for more than 35 years and operates over 100 billboard displays across several eastern and central Pennsylvania counties, including Berks, Schuylkill, York, Lancaster and Columbia. The business began when Lucas Wicks built two wooden billboards on his father's dairy farm; early client demand led to additional locations and the formal founding of the company.
Inventory consists of traditional out-of-home formats such as bulletins and posters positioned along major highway corridors, with structures cited along interstates I-78, I-81 and I-80 as well as state routes like Route 61, Route 183, Route 309 and Route 15. Notable placements include boards on eastbound and westbound I-78 between Harrisburg and Allentown near Cabela's and locations between Reading and Pottsville. Wicks stresses a personal, direct-service model in which advertisers deal one-on-one with the owner for placement, rates and service rather than through a sales layer.
The website offers county-by-county location pages and direct contact details (610-488-7588), indicating an actively operating regional billboard business.
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