Bass, Ltd.

Bass, Ltd. is a locally owned outdoor advertising company headquartered in Broussard, Louisiana, serving the Acadiana region of South Louisiana. The company was incorporated in 1992 by founder Stephen Sonnier, whose experience in the billboard business dates to 1980, and it is run today by the Sonnier family. Bass operates more than 100 locations and over 350 advertising faces across markets that include Lafayette, New Iberia, Broussard, Youngsville, Morgan City, Opelousas, Crowley, Rayne, Jennings and Breaux Bridge.

Its inventory spans both high impact digital billboards and traditional static bulletins, and the company supplements media sales with services such as digital and static rental, lighting repair, LED retrofit and on premise signage. An interactive location map on its website lets advertisers browse available boards along with pricing so they can identify placements that match their target markets and traffic corridors. Through an affiliated division, BASS Custom Signs, the company also designs, fabricates and installs business signage, positioning itself as a full service outdoor partner for regional advertisers.

Bass emphasizes helping clients connect with their ideal customer and grow their brand through a variety of advertising options, with flexible formats suited to businesses of different sizes and budgets. With deep local roots, a substantial face count and a mix of digital and static assets concentrated across the Lafayette and New Iberia areas, Bass, Ltd. offers advertisers repeated, geographically focused exposure throughout South Louisiana.