GB Outdoor

GB Outdoor is an independent out-of-home media owner based in London, operating classic and digital billboard and poster sites across the United Kingdom. Founded in 2020 by an industry figure with more than a quarter of a century of experience in outdoor advertising, the company has quickly established itself as a trusted independent operator delivering media within the heart of communities across the country. GB Outdoor's portfolio centres on classic 48 sheet billboards, complemented by digital 48 sheets, digital six sheets, and banner and special build formats, giving advertisers a mix of traditional and digital roadside options.

Its sites are positioned in cities and towns where people live, work and shop, with coverage extending across more than a hundred and fifty United Kingdom locations. The company sells its inventory to media agencies, creative agencies and direct clients, positioning itself as a flexible and knowledgeable alternative to the large national networks that control much of the country's 48 sheet billboard stock. GB Outdoor emphasises service and local presence, aiming to make quality billboard sites accessible to a broad range of advertisers.

As an independent media owner operating alongside the major players in the market, it competes on the quality and location of its sites and on close relationships with buyers. Through its focus on community based billboard and poster locations and a growing digital offering, GB Outdoor has built a national footprint of classic out-of-home media across the United Kingdom.